There is an inclination in our society to disassociate beauty & brains. However, cosmetic companies are working to change that perception. Now that they are incorporating sunscreens in to everything from moisturizers to lipsticks, makeup has become an smart choice.
With sun exposure causing 80 percent of visible aging (as against chronological aging), cosmetics with sun protection makes ideal sense. As well, skin cancer - the most common type of cancer in Canada has over doubled over the past ten years, & continues to rise. Add to the bad news, the depleting ozone layer, which provides less protection against the sun's rays, & there is all the more reason to save your own skin.
Dr. Lynn From, head of dermatology at Women's College Hospital in Toronto, believes the move to protective beauty is a lovely suggestion. "It introduces sunscreen as an element of a woman's every day system."
From suggests applying a moisturizer with sunscreen to the neck & the back of hands, forgotten areas that usually get more sun destroy than the face. He also recommends choosing cosmetics incorporating a broad- spectrum sunscreen (defending against both UVA & UVB rays), with a sun- protection factor (SPF) of 15 or higher.
However, locating an SPF rating on a cosmetic label is not always an simple task. Beauty products, unlike drug products, are not necessary to list ingredients or claim a sun-protection factor.
But that is changing. By April 2011, Health & Welfare Canada will require testing of any product claiming to offer sun protection. According to spokes person Jo Anne Ford, "any sun protection claim will be thought about a drug claim. The final objective (of the new owner) is to give the consumer adequate information. At the moment, labels may appear misleading or confusing."
This is definitely true. There's labels with & without government approval, claims of sun protection without SPF ratings, & SPF ratings on imported goods which may be misleading because European & North American SPF ratings use different standards. Until next April, when the new ruling & products' revised labeling will take effect, Ford suggests choosing products that have already been reviewed. Check labels for a DIN (drug identification number) or GP (general product) number, signifying government approval.
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